ESG is a competitive advantage. A recent GreenPrint survey found that 64% of Americans will spend extra money to support a sustainable business. An ESG business model manages material risk for investors and lenders. Sustainable companies have an advantage, as Bloomberg Intelligence reveals that ESG assets are on track to surpass $50 trillion by 2025. An ESG business model has lower operational costs. ESG companies track and set targets to reduce energy, water, and waste. These reductions can go straight to the bottom line.
An ESG business model drives customer loyalty. A 2021 Accenture study of 25,000 consumers across 22 countries showed that 50% of consumers are looking for and are more loyal to brands that support the greater good. An ESG company is compliant with local, national and international laws. Choosing an ESG business model for your pre-growth company means you are serious about building an ethical company that makes money and makes a difference. Sustainable business practices reduce the impact on the environment. By using eco-friendly methods and reducing waste, companies can reduce their carbon footprint and be compliant with local, national and international law. Sustainable business practices attract and retain top talent. When you pay a living wage and respect diversity, equity and inclusion, your employees are your greatest asset. Sustainable businesses have ethical governance. ESG firms have the processes in place to build intergenerational wealth.
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